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Firenze
Un anno ad Arte

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Firenze - Un anno ad Arte

IL CLIENTE
Opera Laboratori Fiorentini in RTI Firenze Musei. Gestore dei Musei Statali Fiorentini.

LE ATTIVITA’
Identity, Copywriting, Multimedia, Below the line, Advertising, Direct marketing, Web & E-commerce, Applicazioni Mobile, Design, Event.

IL PERIODO DI ATTIVITÀ
Dal 2006 al 2015.

IL PROGETTO 
La richiesta è stata quella di creare l’identità del nuovo Calendario di mostre ed eventi all’interno dei Musei Statali Fiorentini.

Definizione del nome e di un claim per l’iniziativa, poi creazione delle identità visuali e dei principali supporti corporate e promozionali. 
Realizzazione del profilo web del calendario e relativa promozione, pianificando in relazione al budget delle comunicazioni sui media interessati. Realizzazione dell’APP “Firenze – Un anno ad arte” con funzioni di prenotazione ed acquisto ticket di ingresso.

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